Program Summary
Mass communication as a course focuses on the study of how information is transmitted to large audiences through various media channels. It explores the principles, techniques, and impact of communication in society, covering areas such as journalism, broadcasting, public relations, advertising, digital media, and corporate communication. Students learn about media ethics, audience analysis, communication theories, and the role of media in shaping public opinion. The course also delves into content creation, storytelling, and the technological advancements that influence modern communication. Practical training in writing, editing, audiovisual production, and social media management is often included to equip students with the necessary skills for careers in media-related industries. Mass communication prepares individuals for diverse opportunities in news reporting, media management, marketing, entertainment, and other fields where effective communication is essential.