Marketing as a course explores the principles, strategies, and techniques used to promote products, services, and brands to target audiences. It covers a wide range of topics, including consumer behavior, market research, advertising, digital marketing, branding, and sales. Students learn how to analyze market trends, identify customer needs, and develop effective marketing campaigns. The course also emphasizes the role of marketing in business growth and competition, highlighting traditional and modern approaches, such as social media marketing and data analytics. Practical case studies, projects, and real-world applications help students develop problem-solving and decision-making skills. By the end of the course, students gain a strong understanding of how to create and implement marketing strategies that drive business success.