Program Summary
Mass Communication is a field of study that focuses on how information is transmitted to large audiences through various media channels. It covers a wide range of communication methods, including journalism, public relations, advertising, broadcasting, and digital media. The course explores how messages are created, distributed, and interpreted by different audiences, emphasizing the role of media in society.
Students in this field learn about media theories, communication ethics, research methods, and the impact of mass media on culture and public opinion. They also develop practical skills in writing, reporting, editing, media production, and strategic communication. The course often includes hands-on training in areas such as television and radio broadcasting, social media management, and multimedia storytelling.
Mass Communication is a dynamic and evolving discipline, adapting to technological advancements and changes in audience behavior. It prepares students for careers in journalism, corporate communications, marketing, film production, and digital content creation. By studying mass communication, individuals gain an understanding of media influence, audience engagement, and the power of effective messaging in shaping public perception.