Marketing, as a discipline and philosophy, is based on doing everything by the organisation and individual concerned to research into the customers’ various needs and wants, integrate all resources available in the organisation to produce, price, promote and distribute the customers’ needs satisfying products to these same customers at good rewards. Included also are after sales services rendered and responsiveness to the environment by the forward looking marketers. The objective of this discipline therefore is to train marketers with this concept in mind and not to produce open stalls traders who merely buy and sell goods and services at a profit.