Marketing is a course that focuses on the strategies and processes involved in promoting, selling, and distributing products and services. It covers topics such as consumer behavior, market research, branding, advertising, digital marketing, sales management, and marketing strategy. Students learn how to understand customer needs, create value, and develop campaigns to reach target audiences effectively. Graduates can pursue careers as marketing officers, brand managers, sales executives, market researchers, digital marketers, or public relations specialists across various industries.