Program Summary
Corporate Entrepreneurship is a course that explores the practices and strategies used by established organizations to promote innovation, foster a culture of creativity, and pursue new business opportunities within the corporate structure. It focuses on how large companies can behave like startups by encouraging employees to think entrepreneurially, take calculated risks, and drive growth through internal ventures, new product development, or strategic partnerships. The course typically covers topics such as opportunity recognition, innovation management, organizational culture, and leadership in the context of established firms. It also examines the challenges of balancing core operations with entrepreneurial initiatives, and how companies can build systems that support experimentation and adaptability. Through case studies, projects, and discussions, students learn how to develop and implement entrepreneurial strategies that align with the company's vision and resources, aiming to maintain competitiveness and long-term success in dynamic markets.