Program Summary
Public Relations and Advertising is a course that explores the strategic communication processes used to build and maintain relationships between organizations and their audiences. It delves into the principles, theories, and practices of both public relations and advertising, highlighting their roles in shaping public perception, managing reputation, and promoting products, services, or ideas. The course typically covers media relations, crisis communication, branding, persuasive messaging, campaign planning, and the ethical and legal aspects of communication. Students learn how to craft compelling messages, use various media platforms effectively, and evaluate the impact of their communication efforts. It prepares individuals for careers in corporate communication, media, marketing, and related fields by equipping them with practical skills and critical thinking needed in today's fast-paced and media-driven world.