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Public Relations and Advertising
Rivers State University
Program Status: OPEN
Bachelors (B.Sc) - Full time
Fees: ₦Indigenes (103, 600) / Non-indigenes (148,60
  • Description
  • Requirements
  • Review
Program Summary

Public Relations and Advertising is a course that explores the strategic communication processes used to build and maintain relationships between organizations and their audiences. It delves into the principles, theories, and practices of both public relations and advertising, highlighting their roles in shaping public perception, managing reputation, and promoting products, services, or ideas. The course typically covers media relations, crisis communication, branding, persuasive messaging, campaign planning, and the ethical and legal aspects of communication. Students learn how to craft compelling messages, use various media platforms effectively, and evaluate the impact of their communication efforts. It prepares individuals for careers in corporate communication, media, marketing, and related fields by equipping them with practical skills and critical thinking needed in today's fast-paced and media-driven world.

Requirements

Admission requirements: - Candidates must possess at least five (5) O’level credit passes in subjects relevant to their course of study, including Mathematics and English Language, in no more than two sittings. - Candidates must choose Rivers State University as their first choice. . Direct Entry Requirements To apply for direct entry admission, you must have: -5 credit passes in SSCE/GCE O’ Level/NECO/NABTEB in at least 5 subjects obtained at not more than 2 sittings. The subjects must include: -English Language -Mathematics -Any other 3 relevant subjects to your proposed course of study -Relevant ND/NCE/JUPEB/IJMB with a minimum of Lower Credit -Minimum UTME score of 180 Some programmes may require you obtain the ND, NCE, JUPEB or IJMB in a related discipline.

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Application fee: ₦10,000

Deadline: 2024-09-07


Public Relations and Advertising Apply Yard