Marketing as a course involves the study of activities, processes, and strategies used to promote, sell, and distribute products or services to consumers. It provides students with an understanding of market research, consumer behavior, branding, advertising, digital marketing, and sales management. The course also covers the development of marketing plans, pricing strategies, product development, and communication techniques used to attract and retain customers. It emphasizes the importance of identifying target markets, analyzing competitors, and using data to make informed decisions. Through both theoretical and practical approaches, marketing as a course aims to equip students with the skills needed to effectively meet customer needs, enhance brand value, and contribute to the overall success of an organization.