Marketing as a course provides students with a comprehensive understanding of how businesses identify, anticipate, and satisfy customer needs. It explores the fundamental principles of marketing, including market research, consumer behavior, product development, pricing strategies, distribution, and promotional techniques. The course emphasizes both traditional and digital marketing channels, teaching students how to create and implement effective marketing plans. Learners also gain practical skills in analyzing market trends, segmenting target audiences, building brand awareness, and using data to make strategic decisions. The course often includes case studies and projects to help students apply theoretical knowledge to real-world scenarios, preparing them for roles in advertising, sales, public relations, and other marketing-related fields.