Program Summary
Mass Communication is a field of study that focuses on the process of creating, transmitting, and analyzing messages intended for large audiences through various media channels. It covers a broad range of topics, including journalism, public relations, advertising, broadcasting, digital media, and media ethics. The course explores how communication shapes public opinion, influences culture, and drives social change.
Students learn about the history and evolution of mass media, from traditional print and radio to modern digital platforms. They develop skills in writing, reporting, editing, and content creation for different media formats. Additionally, the course delves into media laws and regulations, ensuring that students understand the ethical responsibilities of media professionals.
Practical training is often an integral part of the curriculum, allowing students to gain hands-on experience in news production, social media management, video editing, and strategic communication. The study of audience behavior and media effects helps students analyze how media content influences individuals and society.
Graduates of mass communication can pursue careers in journalism, public relations, advertising, film production, corporate communication, and digital marketing. The field is dynamic and continuously evolving with advancements in technology, making it an exciting area of study for those interested in storytelling, media influence, and global communication.